MODULATION

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Definition: refers to the adjustment of the perspective or tone of the translated text to better suit the cultural or linguistic norms of the target language. It involves modifying elements such as style, tone, register, or even the underlying meaning of the source text to ensure that the translated message resonates effectively with the target audience.


Example 1:

Source text: "Just can do it" Target text: "Simplemente hazlo"

In this example the modulation ensures that the slogan maintains its punch and resonates with the target audience, even though the literal translation might not convey the same impact. 


Example 2:

Source text: "Looking forward to hearing from you soon"

Target language: "Espero su pronta respuesta"

In this example the modulation works because it maintains the professional tone and expectation for communication while using language that is more typical in Spanish business correspondence. 

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